Get weekly-ish tips on interviews, resumes, networking, salary negotiation, and how to break through the noise in a crowded market. I’ve worked in product, GTM, strategy and ops roles at Google, Microsoft, and Salesforce, hired and developed high-performing teams, coached 100s of job seekers (without insider connections) into roles that changed their lives. The problem is that most career advice is outdated and comes from folks who’ve never hired, survived an 11-round interview loop, or worked in the roles you’re applying to. I write the advice I needed, but couldn’t find. 👉🏾 Not another boring newsletter. 2,000+ job seekers are already reading, so join our community. Subscribe now.
You did everything right in that interview, so WTF happened?
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Another week... another dose of job search advice they don’t teach you in school.💡 (You probably know me from one of my freebies (resume templates, interview prep, questions to ask your interviewer), or maybe from social media. 👋🏾 Thanks for being here! Lately, I’ve been talking to a ton of hiring managers who’ve had to make tough calls between equally qualified candidates. The one thing that edges out the best from the best? Their ability to clearly articulate relevant business impact in every story—and their answers are succinct. If you’re landing interviews and prepping like crazy but still not landing offers, it’s worth revisiting your answers. Ask yourself: What’s the "so what" of that 5-7 minute answer you just gave? And btw, if your answer is surpassing 5 minutes, you’re heading into 'eyes glazing over’ territory with the interviewer. 👁️👁️ Here's a before-and-after example. "Tell me about a time you managed a tough project."❌ Before:
Situation: Our team was tasked with launching a new CRM system on a tight deadline.
Task: I was responsible for coordinating with sales, marketing, and IT to ensure a smooth rollout.
Action: I set up weekly cross-functional meetings, identified potential bottlenecks, and adjusted timelines to keep the project on track.
Result: We launched the system successfully with no major delays.
✅ After (with Business Impact):
Situation: Our company was transitioning to a new CRM platform, and I was leading the rollout.
Task: I had to align sales, marketing, and IT while managing tight timelines.
Action: I introduced weekly syncs to address blockers early and kept all teams aligned on priorities and milestones.
Result: The rollout went smoothly, improving CRM adoption by 30% within the first 3 months and reducing lead response time by 15%, leading to faster deal closures.
✨ Why the second version hits harder:
👉 Hit reply and tell me how you would answer this question. I’ll let you know if there’s enough business impact! Connect with Me🚀 Grab my freebies here 🚀 Learn about 1:1 coaching 🚀 Have job search questions? Book a free strategy call 🚀 New to the newsletter? Catch up on past editions 🚀 Follow me on LinkedIn for more insights |
Ratna | @jobwhisperer
Get weekly-ish tips on interviews, resumes, networking, salary negotiation, and how to break through the noise in a crowded market. I’ve worked in product, GTM, strategy and ops roles at Google, Microsoft, and Salesforce, hired and developed high-performing teams, coached 100s of job seekers (without insider connections) into roles that changed their lives. The problem is that most career advice is outdated and comes from folks who’ve never hired, survived an 11-round interview loop, or worked in the roles you’re applying to. I write the advice I needed, but couldn’t find. 👉🏾 Not another boring newsletter. 2,000+ job seekers are already reading, so join our community. Subscribe now.