You don't need to be a unicorn

Published 6 months ago • 2 min read

Back in your inbox to help you unlearn another piece of job search advice that never should've gone mainstream. 😩

(You probably know me from one of my freebies (resume templates, interview prep, questions to ask your interviewer), or maybe from social media. 👋🏾

Thank you for being here!

If you’ve been spinning out trying to answer:

👉 “What's my zone of genius?”

👉 “What makes me different?”

👉 “Why would someone pick me over 100 other candidates?”

You're stuck because:

You’re overcomplicating it.

You might've been taught that your “career superpower” has to be rare. Untouchable. One-of-a-kind.

It doesn’t.

It just has to make the interviewer get you instantly.

You're not auditioning to be a one-in-a-million unicorn.

You’re selling yourself as the obvious choice — by making it easy for people to remember what you’re damn good at.

Which one of these "hooks" is you?

✅ Problem solver:
💡 “When a system outage threatened a major launch, I built a workaround that avoided a $100K loss.”
🗣️ Translation: Crisis? I eat that for breakfast.

✅ Team rally-er:
💡 “I realigned a project team that was behind schedule and delivered on time.”
🗣️ Translation: The fixer of ‘we’re behind schedule.’

✅ Resource optimizer:
💡 “I reallocated team resources and cut operational costs by 10% without losing quality.”
🗣️ Translation: Big results. Tiny budget. Watch me work.

✅ Feedback transformer:
💡 “I revamped an internal program, boosting team engagement by 20%.”
🗣️ Translation: I turn complaints into comeback stories.

✅ Data pattern finder:
💡 “I uncovered a customer trend that led to a 15% jump in satisfaction scores.”
🗣️ Translation: Gut checks are cute... but I use data. 😏

✅ People whisperer:
💡 “I helped turn around an underperforming team by identifying what support they really needed.”
🗣️ Translation: I clear the blockers. The performance follows.

✅ Structure builder:
💡 “I redesigned workflows and reduced project turnaround times by 40%.”
🗣️ Translation: I make chaos irrelevant.

✅ Trust builder:
💡 “I turned a disengaged client into a long-term partnership and grew revenue by 25%.”
🗣️ Translation: Relationship status: loyal & revenue-generating.

✅ Efficiency hacker:
💡 “I revamped our onboarding process, shaving two weeks off ramp-up time.”
🗣️ Translation: Slow and stuck? Not on my watch.

✅ Clarity creator:
💡 “I built a roadmap for a brand-new initiative that delivered results two months ahead of schedule.”
🗣️ Translation: I walk in and suddenly we have a plan. Weird.

✨ The most successful candidates aren’t the most talented. They’re the most clear.

👉 Pick one hook aligned to the job.
👉 Own it.
👉 Tell stories that bring it to life.

That’s how you stop auditioning, and start owning the room.

Which one did you pick? Reply and tell me! I read every email.

P.S. If you want help finding your unique hook (and weaving it into your resume, LinkedIn, interviews, all of it) — a few 1:1 coaching spots open up each month.

Are you currently interviewing?

Yep - in the mix!

Nope - struggling to land them