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Ratna | @jobwhisperer

So your cold outreach messages keep getting ignored. Now what?


Here's part 2 of last week's “WTF happens to your job app after you hit submit?!”

Today we'll cover the cold messages that cut through the noise — and the ones that flopped.

(You probably know me from one of my freebies (resume templates, interview prep, questions to ask your interviewer), or maybe from social media. 👋🏾

Thanks for tuning in.


When I was hiring recently, my inbox turned into a full-on traffic jam:

  • 500+ external applicants
  • 100+ referrals
  • 50+ internals
  • And a huge wave of cold DMs on LinkedIn

I replied to ~5 of those LinkedIn messages.

Not because I’m anti-outreach... I'm all for scrappy.

But I just couldn't reply to everyone. And honestly? Most messages just blended together.

Here's what stood out:

Memorable opener

❌ I saw a lot of: “Hey Ratna, I came across your post and wanted to reach out…”

➡️ What stood out to me: "Hey Ratna, this is probably the 500th message you're seeing about your open role..."

→ It's okay to infuse a little humor into your hook to help break the scroll.


They didn't ask me to chat before applying

❌ I saw a lot of: “I’m thinking of applying and wanted to chat first to learn more about the role…”

➡️ What stood out to me: "Just submitted my application and wanted to reach out directly...”

→ No wavering. Just a confident nudge saying, “Hey, I’m in the mix, and here’s why I'm worth a look.”


They created an emotional connection (and I make it really easy to do that)

❌ I saw a lot of: "Saw you had an open role... I'm passionate about fostering collaboration and have worked at XYZ companies..."

➡️ What stood out to me: "Saw your reel about resume summaries — I reworked mine right before applying!”

→ I literally post job search advice across multiple platforms, yet only 1 person referenced it. It takes 30 seconds to find something about the hiring manager worth referencing — most people just don't.


They didn't regurgitate their entire resume

❌ I saw a lot of: [long intro with no mention of how their skills actually relate to my open role]

➡️ What stood out to me: "I built dashboards that saved our teams a ton of manual work — sounds like that kind of automation is a big focus in this role.”

→ I didn’t have to do any guesswork. They showed me how their experience transfers, quickly and clearly.


They kept it low-pressure

❌ I saw a lot of: "Do you have 15 minutes to chat?”

➡️ What stood out to me: “Happy to send over more detail if helpful — either way, thanks for reading.”

→ When I’m hiring, I can’t do calls with everyone. The strongest messages respected that. They gave me a reason to pay attention and left the door open.


Job search in today's market is absolutely brutal — I know.

You’re putting yourself out there, over and over again, and most of the time… crickets.

But a thoughtful message does cut through the noise.

A little more intention in your messaging can be the tweak that gets you noticed.

And if no one’s told you lately... 💫You’re doing great 💫

If you’ve been second-guessing your cold messages, you’re not alone. Send me yours — I’ll review it and help you make it stronger. I read every reply!
P.S. If you need additional job search support — a few 1:1 coaching spots open up each month.

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Ratna | @jobwhisperer

Get weekly-ish tips on interviews, resumes, networking, salary negotiation, and how to break through the noise in a market where everyone’s shouting. I’ve worked at Google, Microsoft, and Salesforce (to name a few). Hired for high-performing teams. Mentored hundreds of job seekers—many from underrepresented backgrounds—into life-changing roles. The problem? Most career advice out there is outdated and given by folks who’ve never hired, never survived an 11-round interview loop, and never worked in the roles you’re applying to. I write the kind of actionable advice I needed, but couldn’t find. 👉🏾 Not another boring newsletter. 1,800+ job seekers agree—subscribe now.

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